Market

Skates which carve due to true steering almost behave like carver skis. Carver skates may therefore experience a similar attraction. However, the market penetration of carver skates will depend on different factors, such as the marketing power behind these innovative products.

The anticipated potential sales volume of carver skates adds to that of conventional skates because of five reasons.

1. Their perceived value is high because of the impression of high sophistication.

2. The carvis-type skates offer unique features and make a lot of fun.

3. The carvis-type skates lower the entrance barrier to newcomers because of the ease of their use.

4. There is a large diversity of novel products and accessories.

5. Last not least, this new technology is another leap which contributes to the maturity of the rolling devices and fulfills the wish of the industry for a stable development in that the skates will become permanent sports devices, thus leaving its trend-sport aura behind.

Market exploitation

Carvis as the inventor and owner of the patents now faces two optional strategies, the exclusive exploitation of this new technology or the licensing of the technology to factories and brands.

In view of a rapid market penetration, Carvis disregards the possibility for an own exclusive marketing approach. Instead, Carvis intends to offer non-exclusive licensing to any brand which serves the skaters' community. Licenses will include an affordable per-unit fee on the worldwide sales.

As per June 2004 the state of the art of the carvis-type skates is a prototype production series of skates in versions dedicated to recreational in the speed range of nominal 15 and 21 km/h, and dedicated to the fitness segment in the speed range of nominal 18 and 26 km/h (however, the useful speed range starts with zero and exceeds the nominal speed range by about 50%). The skates have the asymmetrical steering feature implemented which provides a 30 cm wider radius to the outer leg. A stiff frame made from extruded aluminum is used to be attached to the conventional upper using two vertical bolts spaced by a standard 165 mm distance. For more details please contact Carvis.

The design is kept open for brand-typical requirements and features which are still to be implemented. In order to facilitate any potential brand's project this proprietary design options can be provided by the design partner of carvis, who is experienced and active in the field for many years.

Project planning may include a brand-proprietary design phase starting July 2004 so that the brand is able to show its own product to the community at ispo summer 2005 allowing worldwide sales business starting 2006.

Do not miss this opportunity.